AperioHub - February 2026 Cohort

Group Nova - Project Details

Strictly for AperioHub Program Participants (please do NOT share)

Group Nova

Project details and indicative progress structure

Overseas Expansion - India Edtech

Project Brief: 

A Singapore based single family office has a sizeable private company investment portfolio and takes minority strategic equity stake in companies in certain high growth sectors. They are in discussion with an Indian Edtech company for supporting their overseas expansion plans. They are considering an investment in $10-20m region. 

 

Project Description: 

Select a high-growth Indian startup in the EdTech space as a reference and develop comprehensive USA and/or GCC market entry strategy. Analyze regulatory requirements, competitive landscape, customer acquisition strategy, partnership opportunities, go-to-market roadmap, and funding requirements for overseas expansion.


  • Week 1 (Feb 9-15): Project kickoff & prelim research to shortlist Indian company with recent expansion efforts
  • Week 2 (Feb 16-22): Extensive market research and analysis
  • Week 3 (Feb 23-Mar 1): Continue with research and practical aspects to entering a new market  
  • Week 4 (Mar 2-8): Final submission and presentation
Project Highlight & Challenges:

Business consultancy assignment helping with investment decision making. Key challenge will be availability of information on what business model worked in India and what it should look like in a new market or region which could be very different from the Indian market dynamics.


* Weekly guidance, relevant templates and reference documents to be provided as we progress

 

Weekly Progress Structure

Indicative progress metrics (guidance only)

Week-on-week suggested progress

  • Week 1: 
      • Researched 3-5 Indian EdTech companies (revenue, funding, growth trajectory, business model)
      • Shortlisted 1-2 companies with expansion potential or replicable business structure
      • Selected final company with clear rationale
      • Initial competitor landscape scan in target markets
  • Week 2: 
      • Market size calculated for USA/GCC with methodology documented
      • Top 3-5 competitors identified with positioning analysis
      • Customer segment profiling (who buys, why, how much they pay)
      • Regulatory requirements mapped (licensing, accreditation, data privacy)
      • Key market differences vs India documented
  • Week 3: 
      •  GTM roadmap with milestones identified (customer acquisition channels, partnerships, marketing)
      • Business model adaptation documented (pricing, product localization, delivery model)
      • Partnership ecosystem mapped (universities, schools, corporate, distributors)
      • Financial model (even a basic one is fine)
      • Product/content localization requirements identified
  • Week 4:
      •  
*Further suggestions will be added here and to the individual project pages on a weekly basis