Participant Dashboard
Group Kepler
Prepare a Detailed Business Plan for Regional Expansion
Client Scenario: A midsized well established diversified corporate group with HQ in India and office in Singapore is seeking a market entry and expansion business plan for agricultural processing business in East Africa.
Project Objective: Assess business feasibility and prepare a detailed business plan along with financial model to help the client make an informed decision. $20m investment target over a 3 year period.
Further assess for a Digital Marketplace to be able to tap into numerous small sized growers to connect with European buyers.
Domains Covered: Business Consulting (primary) + Finance (secondary)
Weekly Plan
Suggested weekly progress plan
Suggested Progress Plan
- Week 1: Learning + Allocation planning + Data sources
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- Team structure on roles & responsibilities
- Key questions document
- East Africa agricultural products market overview
- Top 2-3 products and Top 2-3 countries shortlisted with rationale
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- Week 2: Product + Locations
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- Product economics comparison table
- Country investment decision matrix
- Competitor analysis summary
- Digital marketplace business model canvas
- Finalized product & location recommendations
- Investment breakdown (preliminary $20m allocation)
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- Week 3: Industry Research + Financial Modeling
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- Financial model finalization
- Investment appraisal summary
- 3-scenario analysis (base/optimistic/pessimistic)
- Risk matrix with mitigation strategies
- Implementation timeline (Gantt chart)
- Capital allocation breakdown ($20m investment split)
- Digital marketplace suggestions, as applicable
- Draft executive summary outline
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- Week 4: Documentation + Presentation
Further suggestions will be added on a weekly basis
Resources
Suggested reference material
Reference Resource List
- https://ag.purdue.edu/department/agecon/fambiz/_docs/strategic-business-planning/sample_business_plan.pdf
- To be provided on an ongoing basis